TikTok, the popular social media app, has introduced a new feature that sets a maximum daily screen time limit for underage users. The feature is designed to help teenagers balance their time on the app with other activities and responsibilities.
According to reports, the new feature will automatically limit the amount of time users aged 17 and below can spend on the app to two hours per day. The limit will apply to all users in this age group, regardless of their location or device.
The feature, called Family Pairing, also includes other parental controls that allow parents to manage their child’s account, including the ability to restrict content, limit direct messages, and turn off search.
TikTok said that the feature was developed in response to feedback from parents and guardians who expressed concerns about the amount of time their children were spending on the app.
In a statement, TikTok said, “We want to encourage our younger users to be aware of their screen time and to find a balance that works for them.” “By setting a daily time limit, we hope to help our users develop healthy habits around technology use.”
The move is the latest in a series of efforts by social media companies to address concerns about the impact of their platforms on mental health and wellbeing, particularly among young people.
However, some experts have expressed doubts about the effectiveness of screen time limits, arguing that they may not be the most effective way to promote healthy technology use. Others have raised concerns about the potential for the feature to be circumvented by underage users.
Despite these concerns, TikTok has said that it is committed to promoting responsible use of its platform and will continue to work with experts and stakeholders to develop new features and policies that promote positive online experiences.
As of the time of this writing, the feature is only available in certain markets, including the US and UK, but is expected to roll out to other countries in the coming months.