In a surprising turn of events, Apple has sent shockwaves through the tech world by abruptly canceling its highly anticipated project—the fully autonomous electric Apple Car—after a decade of development. The venture, which had garnered significant attention, faced challenges that led to its sudden demise.
The company had invested a staggering $10 billion in the Apple Car project, employing a massive team of 2,000 individuals working under the internal codename Project Titan. The cancellation marks a rare retreat for Apple, known for its commitment to seeing projects through, especially one of this magnitude. Apple CEO Tim Cook had envisioned the autonomous vehicle as the company’s next big endeavor, set to debut before his eventual departure.
While Apple has not officially disclosed the reasons behind scrapping the project, sources suggest that difficulties in developing self-driving features and achieving a price point below $100,000 were major stumbling blocks. Instead of pursuing the automotive dream, Apple has redirected most of the project’s workforce toward a new focus: artificial intelligence (AI).
As the tech giant pivots away from the road, speculation arises about the potential advancements and innovations Apple might bring to the AI landscape. The question now lingers: Are enthusiasts more disappointed or relieved at the thought of never seeing an Apple Car on the roads?