Calay News
Men’s Fashion Week in Paris is generating a buzz with the arrival of American musician and stylist Pharrell Williams as artistic director of the prestigious luxury brand Louis Vuitton. Williams, recognized for hits such as “Happy” and passionate about fashion, will present his runway show on Tuesday night and is expected to attract celebrities from around the world.
Pharrell Williams represents one of the luxury industry’s biggest goals: to appeal to a young, diverse, minority audience with a penchant for casual fashion. With nearly 15 million followers on Instagram, Williams succeeds Virgil Abloh, the first black artistic director of a luxury house, who passed away in November 2021. Bernard Arnault, chairman of the powerful French group LVMH, has expressed his enthusiasm for the first sketches of Williams’ collection, calling them “very, very interesting.”
The arrival of Pharrell Williams has raised expectations at Paris Fashion Week for brands such as Dior, Givenchy, and Kenzo. Other major brands, such as Saint Laurent and Celine, choose to present their collections outside of the event.
In addition to the fashion show, Pharrell Williams will also present a parallel exhibition called “Just Phriends” as part of the PR campaign.
Men’s fashion is gaining ground in the luxury sector, and Williams, with his creative approach and exploration of masculinity and gender questioning, represents an innovative force in the fashion world.
Paris Fashion Week will feature more than 80 brands and present next year’s spring and summer collections. Among the highlights will be the pair of designers Reid Baker (United States) and Inés Amorim (Portugal), who will parade for the first time in the calendar with their brand Ernest W. Baker after having excelled in men’s and women’s fashion. Also expected is the collection of French designer Ludovic de Saint Sernin, who recently left the artistic direction of the Ann Demeulemeester brand.
In summary, the arrival of Pharrell Williams as artistic director of Louis Vuitton and the variety of brands and designers at Paris Men’s Fashion Week have generated great expectations and promise exciting and creative moments in the fashion world.
