Chanel, a fashion house steeped in heritage and tradition, took a refreshing turn with its Spring/Summer 2024 collection. Under the creative direction of Virginie Viard, the brand embraced its iconic codes while embracing a newfound freedom and movement, drawing inspiration from the modernist villa Noailles, a creation of architect Robert Mallet-Stevens in 1923.
Viard’s vision was influenced by the villa’s outdoor spaces: terraced gardens, sunken flowerbeds, and a sprawling swimming pool—all elements harmonizing in contrast. This inspiration translated into the collection’s silhouettes, featuring lightweight, flowing high-low dresses, high-waisted smocked maxi skirts, and unlined suits. Organza babydoll dresses and beach-ready attire, including bathing suits and Bermuda shorts, echoed the carefree spirit of a seaside day.
The collection played with a vibrant palette, contrasting patterns, and textures, embodying a sense of elegance and insouciance. Viard masterfully merged sophistication with informality, blending tweed, sportswear, and lace in a cool, effortless manner. The juxtaposition of elements found its perfect canvas in the villa Noailles’ picturesque gardens and swimming pool.
While paying homage to Chanel’s signature codes, such as tweed and pearls, this collection exuded a newfound ease. It reflected a carefree spirit, encouraging wearers to embrace the outdoors and enjoy the freedom it represents. Chanel’s Spring/Summer 2024 collection, with its blend of tradition and modernity, invites fashion enthusiasts to revel in a breath of fresh air and savor the joy of movement and liberty.