Meta, formerly known as Facebook, continues to move forward with its plans to launch a Twitter-like platform and has revealed what its new social network, tentatively called Project 92 (Project 92), will look like during an internal company meeting, reports The Verge, which had access to images of the app.
The new platform will be based on Instagram and will be integrated with ActivityPub, a decentralized social networking protocol that will allow users to bring their accounts and followers to other compatible apps, such as Mastodon.
During the meeting, Meta product manager Chris Cox described the upcoming release as the company’s “answer to Twitter” and revealed that programmers began working on the project in January. According to internal documents accessed by the media outlet, the social network could be called Threads.
Cox also mentioned that they have already secured the participation of some celebrities who have committed to using the future application. Among them is DJ Slime, and the company is also in talks with other public figures such as Oprah Winfrey and the Dalai Lama.
Cox noted that they have received interest from creators and public figures who want a responsibly managed platform that they can trust and rely on for the distribution of their content. Meta is focusing on the security, ease of use, and reliability of the platform, with the goal of providing a stable environment for users to build and grow their audiences.
The launch of this new social network represents Meta’s interest in diversifying its product offering and competing in the social networking market in a different way through a platform designed specifically for real-time information sharing.