American design star and musician Pharrell Williams will present his second collection for Louis Vuitton at a show scheduled for November 30 in Hong Kong, the fashion house announced. Following his spectacular debut in Paris in June, where he led the men’s collection, Williams will be in charge of presenting the mid-season collection, a decision that follows the trend of some brands showing their creations outside the traditional fashion week calendar.
This event will mark Louis Vuitton’s first runway show in Hong Kong and has special meaning for the brand, which has had a connection with the city for over forty years since opening its first store in East Tsim Sha Tsui in 1979. The House of Fashion noted in a statement that the cultural dynamism of Hong Kong has been a constant source of inspiration for them, and the show plans to translate this intensity through the artistic vision of Pharrell Williams.
In his Paris debut, Williams staged a show at the Pont Neuf, combining elements of gospel and hip hop, which caused a sensation during Men’s Fashion Week. Fans and fashion lovers are eagerly waiting to see what surprises Williams has in store for his second performance in collaboration with Louis Vuitton in the dynamic Hong Kong setting.