Liverpool is a city in the north of England whose economy is based on “soccer and the Beatles.” The “Magical Mystery Tour,” tour buses that travel around the places where the Beatles lived, are a popular attraction. Visitors stop at Paul McCartney’s house, Penny Lane, and Strawberry Fields to take pictures and enjoy the history of the “fantastic four.”
Beatles-related tourism is a major source of revenue for the city. Some 48% of commercial taxes collected in Liverpool come from tourism, and it is estimated that the Beatles’ legacy brings in around £100 million annually to the city’s coffers. The Cavern Club, where the Beatles began their career, receives 800,000 visitors a year.
In addition to the Beatles’ iconic venues, Liverpool has statues of the band members and two museums dedicated to them. Music tourism is not limited to the Beatles; the city also hosts concerts and festivals that attract visitors from all over the world.
Elsewhere in the UK, other cities also take advantage of music tourism. Manchester is popular with Oasis fans, Glasgow attracts Belle & Sebastian fans, and Camden in London is a destination for Amy Winehouse lovers.
Music in general is a major industry in the UK, generating billions of pounds each year. Although the pandemic affected the industry, a gradual recovery is expected. Summer festivals, such as the iconic Glastobury, continue to draw crowds and showcase diverse artists.
The economic impact of musical superstars can also be seen in other countries, such as the United States and Jamaica, where Elvis Presley and Bob Marley continue to attract tourists.
In summary, music tourism in Liverpool and throughout the UK has a significant impact on the economy, generating revenue through tourist attractions, concerts, festivals, and the promotion of British music and culture.