The spectacular free-kick goal scored by Argentine Lionel Messi in the 90+4 minute during the match against Cruz Azul has had a global impact that has even had repercussions in the competitive sports market in the United States.
The DRV PNK stadium in Fort Lauderdale witnessed the collective euphoria when Messi scored the goal that gave Inter a 2-1 victory on the opening day of the League Cup. This scene embodies the vision of the owners of Inter and MLS, who seek to attract the considered greatest soccer star to promote the sport ahead of the 2026 World Cup, which the United States will co-host with Canada and Mexico.
The incredible feat of the Argentine soccer player was not only celebrated in the stadium but also amplified by the press and social networks, with well-known celebrities such as LeBron James, Serena Williams, and Kim Kardashian sharing their amazement and admiration. David Beckham, co-owner of Inter, could not contain his excitement when he saw the dream of having Messi on his team come true.
Messi’s arrival in the MLS has generated great expectations and a media frenzy. The player’s talent, added to the harmony shown with other players such as Sergio Busquets, raises the hopes of the Inter fans, who expect to experience a football never seen before in the franchise.
Inter has not only added Messi and Jordi Alba to its ranks but has also been attentive to the possibility of bringing in other ex-FC Barcelona teammates, such as Luis Suárez and Andrés Iniesta. The idea of bringing these soccer legends together under the command of former Barça coach Gerardo Martino excites fans and raises the profile of the team in the American league.
Messi’s goal and his arrival in MLS have put “soccer” in the spotlight and generated a great starting point for the growth and popularity of soccer in the United States, especially in the city of Florida, which is experiencing a true soccer fever with the presence of the Argentine star.