Swedish cannabis company Aureum Life has become the first in the world to launch a paid advertising and informational campaign for medical cannabis on Twitter, following Elon Musk’s announcement last week that the cannabis industry can now freely advertise on this platform.
The film was published by the Swedish scientific journal Aurea Care Medical Science Journal, and the goal is to promote awareness and education about medical cannabis as well as dispel long-standing stigmas surrounding the industry. The company hopes to increase access to medical cannabis for pain patients in Sweden, who currently suffer from the overprescription of opioids in the country. Twitter has allocated Aureum Life an advertising credit of $80,000 for the information campaign.
Aureum Life Investments AB is Sweden’s first cannabis company, founded in 2018, and has made several successful investments in the cannabis industry, including operating medical cannabis clinics in Sweden through subsidiary companies. The company secretly began advertising on February 12, when it was not yet allowed to advertise cannabis on Twitter. Three days before Elon Musk and Twitter approved cannabis-related ads, the company began promoting its campaign.
Aureum Life sees this as a big step toward increasing access to medical cannabis for patients around the world, as well as benefiting the rapidly growing cannabis industry. The company thanks Elon Musk for his initiative and hopes that other social media platforms will follow suit by allowing cannabis-related advertising.