According to data from research firm IDC, Apple’s computer sales declined 40.5% in Q1 2023 year-on-year due to a drop in global demand. The other four industry leaders, Dell Technologies, ASUS, Lenovo, and HP, also experienced double-digit declines of between 24.2% and 31%. Apple’s share of the global PC market declined to 7.2% from 8.6% a year ago, and Tim Cook’s company shipped 2.8 million fewer Mac devices compared to the first quarter of 2022.
According to IDC, the preliminary results mark the end of the pandemic-driven demand era, and high inventory is expected to persist through mid-year and potentially into the third quarter, even with heavy discounting.
Although the drop in PC sales affects all leading companies in the sector, the situation is expected to improve in the future. The decline in device demand is due to the global economic recovery, which is slowly taking place after the COVID-19 pandemic. As the global economy continues to recover, demand for technological devices will rebound.
Apple will report its financial results for the first quarter of the year on May 4, where they are expected to provide more information on their performance and how they plan to recover from the decline in sales of their devices.