The California-based company, Apple, has held a series of events in the Chinese capital to commemorate the anniversary of its first store in the country, thus marking a significant milestone in its presence in one of the most important markets in the world.
The celebration took place in the Sanlitun neighborhood, where enthusiastic consumers gathered to enjoy the screening of exciting short films. These shorts, shot and edited using Apple products, captured the essence of innovation and creativity that the brand stands for. Hu Jiarong, a 17-year-old student who was among the attendees, shared his enthusiasm: “I’ve been a fan of Apple for a long time. You can say that I’m a hardcore fan. My first iPhone was a 6s, and now I have a 14 Pro.”.
Since entering China in 1993, Apple has established itself as a leading technology provider, offering a wide range of products including computers, smartphones, and tablets. Despite the challenges faced last year due to decreased production caused by the pandemic and supply restrictions on high-tech components, the loyalty of its consumer base remains strong.
Vicky Zhang, a 22-year-old student, shared her experience with the brand: “I’ve been using an iPhone since before I entered high school. It’s very comfortable to use. The design is simple, and the icons are arranged intuitively.” Zhang also said that the possible relocation of some production out of China would not affect her purchasing decision, as she understands the changing dynamics of the industry.
Despite the obstacles and challenges along the way, Apple remains a dominant presence in the Chinese market. Its anniversary celebration in China underscores its continued commitment to consumers and its dedication to delivering innovative products and experiences that continue to captivate its loyal fans.