The acclaimed American rapper Usher will be the main star of the iconic NFL Super Bowl halftime show in 2024, as announced by the American Football League and the artist himself.
Usher, known for hits like “U Got It Bad,” “My Boo,” “Yeah,” and “Love in This Club,” will take the stage in Las Vegas, Nevada, on February 11 of next year, in one of the most watched sporting events in the world. This halftime show is famous for its high-profile musical performances.
The Atlanta rapper, 44, succeeds Rihanna, who wowed audiences at the previous Super Bowl with her performance in Glendale, Arizona. Usher expressed his excitement about it, stating that it is “the honor of my life to finally be able to sing at the Super Bowl” and that he is looking forward to putting on an unprecedented show.
Since 2019, the Super Bowl halftime show has been produced by Roc Nation, the entertainment group founded by rap star Jay-Z. This has resulted in memorable performances by artists such as Shakira, Jennifer Lopez, The Weeknd, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, and others.
The Super Bowl is the most watched annual event on American television, and advertisements during the game can cost millions of dollars. Last year, Apple Music became the event’s lead sponsor, replacing Pepsi in a multi-year deal estimated to be worth around $50 million. The upcoming edition promises an exceptional performance from Usher and possibly some surprises on stage.