In Johannesburg, South Africa, the Cheeba Cannabis Academy is dedicated to training future cannabis growers, but with a professional approach that excludes the consumption of weed. Since 2020, this private institution has sought to radically change the attitude towards cannabis in the country.
Uruguay and Canada, as well as several US states and Spain, have legalized the recreational and personal use of marijuana, which has set precedents in the industry. South Africa also recognizes the “enormous potential” for investment and employment that this sector offers, especially in a country with high unemployment rates.
Some of South Africa’s neighboring countries, such as Lesotho, Zimbabwe, and Malawi, have already begun to cultivate cannabis for medicinal purposes. South Africa also has a geographical location and favorable climatic conditions that could make it one of the world’s leading exporters of cannabis.
In this context, the Cheeba Cannabis Academy provides training for those interested in the sector. Students engage in practical activities, such as yoga sessions and laboratory work, to learn about the cultivation and care of cannabis plants.
However, current legislation in South Africa remains confusing. Although the private use of cannabis has been decriminalized, its sale for non-medical use is still illegal. The existence of cannabis clubs and the licensing of hemp and medical cannabis cultivation also create uncertainty and confusion.
The high cost of installation and regulations favor large producers to the detriment of small, traditional farmers. Although domestic demand does not exceed current production, exports face obstacles due to differences in quality standards between South Africa and Europe.
Despite these challenges, the South African government is committed to streamlining regulations to allow the cannabis market to grow.
Kholosa Myeki, one of hundreds of students at the Cheeba Cannabis Academy, is preparing for her future as a professional in the cannabis industry. Her goal is to open her own quality control lab.