The small wooden pier in Iseltwald, a Swiss village on the shores of Lake Brienz, has become a popular tourist destination thanks to the South Korean series “Crash Landing on You.” The series, which tells a romantic story between a South Korean millionaire heiress and an official of the North’s totalitarian regime, has attracted tourists from all over the world to the location where a key scene was filmed.
Isabel Palijon, a Filipina tourist, fulfilled her dream by visiting the pier and enjoying the beauty of the Swiss Alps in the background. However, the success of the series has led to a massive increase in tourists in Iseltwald, which has created some problems for local residents.
Visitor numbers have skyrocketed, with approximately 1,000 tourists for every local resident. This has caused traffic congestion and difficulties in accessing the town. In addition, fans of the series often just take a picture at the pier and leave, spending no money in the area.
To address this situation, the municipal government has implemented access restrictions and installed a system of paying five Swiss francs to pass through the pier. Although this has generated some controversy among tourists, many local residents feel that these measures are necessary to preserve the site and ensure the safety of visitors.
Despite the difficulties, Iseltwald remains a paradise on Earth for many tourists, and the series has succeeded in putting this charming Swiss corner on the world map. However, it is important to find a balance between tourism and preserving the tranquility and natural beauty of the place.