As of this Friday, a new unique law in the world of the EU will enter into force, affecting 19 of the main social networks, market platforms, and search engines in the European space. Giants like Google, including its video platform YouTube, Amazon, Facebook, Instagram, X, and TikTok, will be subject to this regulation. If they do not comply with the established guidelines, they could face significant fines.
These companies will face more stringent obligations related to identifying and removing illegal content, fighting misinformation, protecting minors, and targeting advertising. TikTok and Meta (Facebook and Instagram) have already announced changes to adapt to these new rules.
Google has promised to provide more transparency around ad selection through its “Ad Transparency Center” and allow researchers greater access to data.
Laurie Richardson, Google’s vice president in charge of trust and safety, and Jennifer Flannery O’Connor, YouTube’s vice president in charge of product management, announced these measures in a blog post. Google plans to provide more information about its content moderation, expanding its commitment to services like Maps, Play, Search, and Shopping.
The monitoring of compliance with the DSA rules will be carried out through independent audits supervised by the European Commission. Violations could result in fines of up to 6% of global turnover. Repeat offenders could even be excluded.