The technology industry is wondering when Apple will announce a new artificial intelligence development due to the impact ChatGTP has had. Although Apple is investing close to $10 billion in this field, its competitors have a huge head start. Both Microsoft and Google have revolutionized the digital world with AI-powered products, generating such a buzz that other smaller companies are announcing services around this technology.
However, there is a lack of news from Apple, while all of its competitors, including Amazon, have been rushing to unveil new products. As ChatGPT raises expectations of what is possible with artificial intelligence, industry experts say Apple is running out of time to prove it can keep up with its competitors.
The company’s competitiveness is somewhat at stake if it doesn’t prove soon that it can compete in a rapidly evolving environment. Dan Ibes, an analyst at Wedbush, states that “Apple has no choice but to move forward, as artificial intelligence has become an arms race for the big techs, with an estimated investment of more than $1 trillion over the next ten years.”
Currently, the Siri voice assistant is considered less powerful than its Google and Amazon counterparts, and the iWatch’s SOS call-for-help functionality doesn’t work as it should. Even if there is room for the company to improve its products, this is not the best time to address this issue, as it is undergoing a profound transformation of its supply chain.
In 2021, it had to delay deliveries of the iPhone 14 Pro due to the temporary closure of its manufacturing sites in China. Diversifying its supply chain is a slow process that could take decades.
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