The Super Bowl is one of the most important events in the United States and generates an impact on society and the economy that is worth mentioning. Nearly 110 million people watch this game, making it the most important television program for the advertising industry, with marketers fighting to get their products in front of a massive audience.
The fear of a sewage disaster has always existed in the United States during Super Bowls, but thanks to the modernization of water distribution systems, these fears have been mitigated. However, the impact of the Super Bowl goes far beyond infrastructure. It is a spectacle, a show, and the leader in the marketing machine that fires up America when its biggest sports are played.
In 2022, 87 of the top 100 most-watched television shows were American soccer games, with only two being World Cup soccer. In addition, eight of the 15 most-watched TV programs in history were Super Bowls. People gather to watch the game on Super Sunday, bringing total spending to $14.5 billion, making it the second highest food and beverage consuming social event in the United States after Thanksgiving.
The passion that Americans feel for the Super Bowl is similar to the Latin American passion for soccer, but with a focus on marketing that makes the game move more than US$5 billion. The NFL’s last TV rights deal totaled $110 billion, and tickets to the game range from $6,000 to $25,000. Last year’s record of $72,500 was due to the game being played in one of the meccas of entertainment, Los Angeles.
In short, the Super Bowl is a huge event in the United States, generating a significant impact on society and the economy with a massive audience, a booming economy, and an unparalleled passion for sports and entertainment.
Leave a Reply