Netflix has leveraged technology to provide a truly personalized experience. However, some claim it has limitations and can manipulate our emotions. The way content is displayed, title recommendations, and automatic plays are strategies that seek to reduce its wide offering to a more manageable selection to make a satisfactory viewing decision.
The image used to present the product has become one of its most effective marketing tools. It is a combined process of human intervention and processes based on computer vision, artificial intelligence, and machine learning, with the aim of presenting things in the most attractive way possible to make it easier to choose what to see and convince the undecided.
One of the most influential parts of encouraging a viewing is the imagery used to present it. Netflix has made significant progress in this regard, establishing a model that has been replicated by other platforms over time.
Netflix was one of the first companies to understand the problems posed by this practice, especially as it grew its catalog. Initially, the use of a single image conveyed the feeling that there was always the same thing. But eventually they found a formula that solved both problems: conveying the sense of a new product and evaluating content previously discarded by the user.
Some argue that this practice is misleading and manipulates our choices. However, Netflix argues that it is only trying to exploit the connection with the user as much as possible to convince them to watch what is presented to them.