Calay News
Toy maker Mattel has launched its first Barbie doll with Down syndrome as part of its efforts to create a more inclusive range of dolls. In collaboration with the National Down Syndrome Society in the US, the new doll features a shorter frame, a longer torso, and a rounder face with almond-shaped eyes, smaller ears, and a flat nasal bridge.
Mattel has included a single line in the doll’s palms, which is a characteristic that is often associated with those with Down syndrome. The doll is dressed in a puff-sleeved frock adorned with yellow and blue butterflies and flowers, which are colors associated with Down syndrome awareness. She also wears a pink necklace with three upward chevrons representing the three copies of the 21st chromosome, as well as pink ankle-foot orthotics.
Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls at Mattel, said the goal is to enable all children to see themselves in Barbie while also encouraging them to play with dolls who do not look like themselves. Mattel’s move to create a more inclusive range of dolls is part of a broader trend in the toy industry towards creating toys that are more representative of society’s diversity. By including dolls with disabilities, Mattel hopes to break down stereotypes and promote empathy and understanding.
The new Barbie with Down syndrome is an important step forward in promoting inclusivity and raising awareness about people with disabilities.
