Calay News
In the wake of the COVID-19 pandemic, TikTok has become a hub for Gen Z, who had to spend most of their time at home due to coronavirus restrictions. Among the things that became popular on the platform is CeraVe, a skincare brand that has been on the market since 2005.
The brand started with just three hero products: a cleanser, a moisturizing lotion, and a moisturizing cream. However, with advanced formulas that repair damaged skin, CeraVe has become a skincare veteran that has garnered a devoted following.
CeraVe owes its success on TikTok to the endorsement of major Gen Z skincare influencers who recommended their products to their audiences. The brand has a reputation for irritant-free formulas and low price tags, but there’s one more major thing that sets CeraVe apart from other reputable drugstore competitors like Cetaphil: its ceramide-based technology.
Ceramides are lab-made fat molecules that mimic and replace the ones naturally produced by the skin, which deplete over time. They are key to helping the skin retain moisture and maintain a strong, protective top layer against the outside world. CeraVe has embraced ceramide-based technology, and it has worked in their favor as consumers seek skincare products that cater to their specific needs.
While CeraVe’s marketing has been successful, their focus on creating effective products has been a major driver of their popularity. The brand’s range of moisturizers, cleansers, body washes, and SPFs offer solutions for a variety of skin issues, making them a go-to choice for many consumers.
CeraVe’s rise to popularity on TikTok is no accident. Their dedication to creating effective, ceramide-based skincare products at an affordable price point, combined with the endorsement of major Gen Z influencers, has resulted in a dedicated following. As consumers continue to seek out products that cater to their specific skincare needs, it’s no surprise that CeraVe has become a force to be reckoned with in the beauty industry.
