Calay News
Musk’s path to making his mark on the global platform, now “X,” began when he bought Twitter last year for $44 billion after on-and-off negotiations. After the deal closed, Musk fired half of Twitter’s 7,500 employees, sending shock waves across Silicon Valley. The cuts continued until 80% of technical positions were eliminated.
Twitter later launched a paid subscription called Twitter Blue, but its relaunch was marred by an episode of fake accounts that scared off advertisers. However, in December, Twitter Blue resurfaced with special features and a cost of $8 per month.
Musk reactivated Donald Trump’s account, previously banned for inciting the attack on the Capitol, and offered “amnesty” to suspended profiles, raising fears of abuse and misinformation on the platform.
The tycoon reached out to controversial personalities, including Tucker Carlson and the conservative news site The Daily Wire, raising concerns about the content spread on Twitter.
Musk announced the hiring of Linda Yaccarino as the company’s director, and under her management, Twitter abandoned the European Union’s misinformation code.
The rebranding became apparent when Musk scrapped the traditional Twitter logo for a white “X” on a black background.
In the process, Musk transformed Twitter into “X,” and his vision of making it an “everything app” came to life with a series of changes that impacted the platform, from deleting accounts to restricting access to certain features like Tweetdeck for “verified” users.
