Calay News
Fans of the legendary Elvis Presley, who never had the chance to witness the King of Rock ‘n’ Roll in person, are in for an extraordinary experience with the upcoming virtual reality show, “Elvis Evolution.” Developed by immersive entertainment company Layered Reality, this production combines AI, holographic projection, augmented reality, and live theater to recreate pivotal moments in Presley’s iconic life and music.
Layered Reality’s CEO, Andrew McGuinness, promises a “joyous celebration” of Elvis’s life, encompassing his journey from Tupelo, Mississippi (his birthplace), to Memphis, Tennessee (home of Graceland), and Las Vegas. The show’s climax will feature an AI-generated performance by Elvis himself.
This groundbreaking project is the result of Layered Reality’s collaboration with Authentic Brands Group, the owner of the Elvis Presley estate. Access to thousands of personal photos and hours of home videos enabled the company to create new performances using cutting-edge AI technology.
“Elvis Evolution” seeks to captivate both devoted fans and those eager to explore the life of the iconic singer. With global interest in Elvis Presley remaining strong decades after his passing, the show arrives on the heels of successful biographical films such as Baz Luhrmann’s “Elvis” and Sofia Coppola’s “Priscilla.”
Following its premiere in London, “Elvis Evolution” is set to tour various cities, including Las Vegas, Tokyo, and Berlin, offering a unique and immersive experience for Elvis enthusiasts worldwide.
