FIFA has recently been under criticism following their appointment of supermodel Adriana Lima as the ‘Fan Ambassador’ for the 2023 Women’s World Cup. Lima, who has no apparent background in football, has been tasked with promoting the tournament and engaging with fans on social media.
Many have questioned FIFA’s decision to appoint a supermodel with no experience or knowledge of the sport as the ‘Fan Ambassador’, suggesting that there are more suitable candidates who could have been chosen for the role. The appointment has been described as a “missed opportunity” by Moya Dodd, the former Australian footballer and member of FIFA’s Women’s Football Task Force.
The criticism has also come from fans and activists who feel that FIFA should have used this opportunity to promote women’s football and engage with a wider fanbase. The appointment of a supermodel has been seen as a cheap marketing ploy rather than a genuine effort to promote and celebrate women’s football.
FIFA has defended the appointment, stating that Lima was chosen for her “global appeal” and ability to reach a wide audience. They have also emphasized that Lima is a “passionate supporter of women’s football” and is committed to promoting the sport.
However, the backlash continues, with many fans and activists calling for FIFA to reconsider their decision and appoint someone who has a genuine passion for and knowledge of the sport.
The appointment of Adriana Lima as the ‘Fan Ambassador’ for the 2023 Women’s World Cup has caused controversy and criticism. While FIFA has defended their decision, many have questioned the suitability of a supermodel for the role and have called for a more authentic and genuine approach to promoting women’s football.